I am joined this week by the inspiring Laurie Wood of Evolution Financial Coaching. Laurie is a dedicated financial coach who has transformed her early experiences with financial hardship into a mission to help others achieve financial independence and break the taboo around money conversations.
Today, we dive deep into Laurie’s journey from growing up in a single-parent household reliant on public assistance to becoming a successful financial coach helping others navigate their money stories. You’ll hear about Laurie’s early exposure to corporate finances as a budget manager, her real estate investing adventures with her sister, and how she discovered her calling to help others with their financial lives.
Listen as Laurie shares her transition from a 30+ year corporate career to launching Evolution Financial Coaching, the importance of “paying your future self,” and her philosophy around using money as a tool for both security and joy. Laurie’s story demonstrates the power of turning personal challenges into purposeful work that creates lasting impact in the lives of others.

