I’m absolutely thrilled to share my conversation with the incredible Coco Sellman, founder and CEO of A Force for Good and author of the transformative book by the same name. Over the past 25 years, Coco has built and advised over 500 startups, launched five companies, and successfully exited her healthcare business. But what makes this conversation so powerful is hearing how she went from growing up on food stamps in rural Iowa to building multimillion-dollar companies.

Coco gets beautifully vulnerable about her journey from a single-mother household where she thought food stamps were “cool” to discovering her worth through a shocking $20,000 salary correction early in her career. She shares the gritty reality of bootstrapping businesses while working full-time, the stomach-churning fear of investing her own money, and the moment she realized she was operating from scarcity rather than abundance. This is a masterclass in transforming your relationship with money, building wealth through entrepreneurship, and using success as a platform to lift others.